Real Estate Photography and Staging 101 to Sell Your Home in Houston

FlippingHouston.Net - Real Estate Photography 101

Great real estate photography and beautiful home staging can make a huge difference in the price you are offered and the timeframe that you close in.

Putting in the extra effort with incredible photography and a professionally staged space, will typically pay for itself and then some. If you’re interested, keep reading for some great staging and photo tips!

Real Estate Photography and Staging to Sell Your Home in Houston

Before The Photos Are Taken and The House Is Shown…

Call a professional! For the maximum benefits of staging and photography, you will want to hire professionals. This will most likely be two entirely different people but there are some companies in Houston, TX that can do both. A photographer might not be great at accessorizing or furniture placement. Whereas, a professional stager might not know how to utilize the light or take photos to maximize a room’s space in a photo. It is the combination of these two professionals that will bring your property the visual draw you want and your house deserves.

As They Say, A Picture Is Worth A Thousand Words…

Great photography is paramount when listing your house on the MLS and other platforms like Redfin & Zillow. We have all seen the photos. Those listings where you say, I can’t BELIEVE they used that shot or the ones that look like it was taken with a Motorola RAZR from 2005! And then some people take photos themselves and others rely on their agent.

Some agents have a good eye, however, nothing can compete with hiring a professional photographer in a market like Houston, TX. They will have all kinds of tricks, allowing them to get the absolute BEST photos of your house. Tripods, wide angle lenses and natural lighting are just a few of the must-haves.

Hiring a professional will easily pay for itself. Keep in mind, a photographer is NOT a stager. They are not there to clean up or position items throughout your home. They are there to capture the best photos of what your home “is”.

Get it “Magazine Pretty” With a Professional Stager

Professional staging is still largely seen as a “boutique” service, or something only used on homes over $400,000. But the fact is, staging has a HUGE impact on your ability to successfully sell your home in the timeframe you want.

People largely buy based on emotion. You will want to create a neutral environment, yet still, allow the viewer to feel as if they are in their own home. Some stagers will refurnish and decorate a whole house, however, it is much more common to just focus on a couple main rooms.

Depending on what you already have, a stager can bring in many pieces or simply replace and repurpose items you already have to be more aesthetically pleasing. The ultimate goal of staging is to maximize the perceived value of the home so you can sell for what you know your home is worth.

Tip #1: Declutter

Don’t take any photos or show your house to any buyer until all of the clutter has been removed. Buyers do not want to see your personal possessions or photos while touring your house. It can make people feel intrusive and subconsciously make them want to leave. This isn’t how you want them to feel!

Tip #2: Say Goodbye To All Personal Items

Well for a little while anyway. Putting away things like photos, Dad of the year awards, bills as well as religious and political items will make people feel more comfortable. Your goal is to make people feel as if they could live there. They need to be able to easily imagine themselves in the space, and that can prove difficult when looking at a wall of your family photos. In addition, packing up unnecessary items and personal effects will help when the moving day arrives because you will be a step ahead!

Tip #3: Don’t Neglect the Outside Areas

For both photography and viewing purposes, you will want to spend some time fixing up the outside of your home. Don’t leave your cars in the driveway, instead park them down the street until you are finished.

This will allow the focus to be on your home in the photos and will make people feel like they are pulling into their own driveway as opposed to someone else’s. You should also put away all personal items and kid stuff. They say people decide if buying is a possibility in only a matter of seconds.

This is why it pays to clean up the front yard, plant a few flowers and refresh the front porch. The backyard should also be clear of clutter, with a warm and inviting feel. People should want to spend their time there!

Tip # 4: Keep it Tidy… Like Really Tidy

You never really know how other people live. Keeping food out on the counter, the lid up on the toilet, or having cables running across your walls can be huge eyesores to certain people viewing your home. Think about how you would expect a hotel or Air B&B to look upon arrival… and strive for that.

Are you ready to sell your home in Houston? We are ready to help! Send us a message or give us a call anytime! We can’t wait to hear from you! 281-624-5670

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